Over the years, the Meta platform has released numerous updates and features, but none have generated as much excitement among users as its latest addition.
Social networks are an integral part of our lives, and Instagram provides numerous tools that make it one of the most popular. Since its launch in 2010, this application has become a virtual meeting point for people from all over the world who want to share their moments, interests and creativity.
Over the years, the platform has released numerous updates and features, but none have generated as much excitement among users as its latest addition.
The Meta social network began as a photo gallery and has continued with new inclusions such as a messaging service, business pages, temporary stories and a video platform called “Reels.”
The novelty that will continue to catapult the app is that now users will be able to share third-party videos directly on reels from any developer .
Instagram allows you to share videos as Reels in other apps
Initially, Instagram tested this new feature with the Smule, Videoleap, Reface, VivaVideo, B612, VIYA and Zoomerang apps. But from now on it can be done with any application.
The objective of the Meta social network is to improve the quality of content for creators, so that they can share their videos made on Instagram with other apps. Among the benefits, the possibility of increasing brand recognition stands out since in this way organic traffic can be enhanced.
Smile, one of the pioneering applications in the project, had a 150% increase in shared content. It saves time and effort for users and plans to “go beyond the Home feed” since reels have a different growth rate than posts, because they usually appear in public recommendations and in the explore window, which allows them to take momentum over time.